Align Perfumes

About: ​​​​​​​Align Perfumes is on a mission to democratize luxury scents, ensuring that everyone, regardless of their budget, can experience the pleasure and confidence that comes with wearing a high-quality fragrance. We firmly believe that indulging in captivating scents should be a joy accessible to all.

Our brand is built on the principle of inclusivity, empowering individuals to embrace their unique style and express themselves through scent. With Align Perfumes, you no longer have to compromise on luxury due to budget constraints.

Name: The name "Align" perfectly captures our mission to harmonize senses and aspirations through fragrance. It represents precision, unity, and personal alignment, making it an ideal choice for our brand.
Target Audience: The primary target audience for Align Perfumes is price-conscious individuals aged 18-35 who appreciate fine fragrances but are limited by their budget.
Brand Personality: Inclusive, Aspirational,  Approachable, Transparent, Empowering
Key Message: Luxury scents within reach. Discover affordable indulgence with Align Perfumes and experience the pleasure of high-quality fragrances without compromise.

Naming - Brand Identity Design - Packaging - Print Ad